Lucky to Live Like Every Day is Earth Day

April 22 has been set aside for us to reflect on how well we’ve been looking after the place we call home. Not the home we typically think of. But the home we all share: the Earth.

When late American astronomer, astrophysicist, cosmologist, and author Carl Sagan, famously called our home “pale blue dot” he created a powerful impression with just three words. An impression I enjoy experiencing and sharing on Earth Day.

Please feel free to share it as well.

While this video is notorious for making us feel insignificant, I also find it incredibly inspirational. It imparts a sense of finality upon all the decisions we make. And it reminds us that, what we often think of as big and expansive is in reality tiny and limited. It also creates a sense that there are no second chances or do-overs. This raises a question: a good question to ask ourselves on Earth Day. With so much threatening the only home we have (resource scarcity, economic challenges, climate change), what can I possibly do?

I feel fortunate to be able to answer that question easily. And while my motivations may not have been as noble as saving the planet when I got into the home insulation business, I am proud of where I have ended up. I am fortunate to be able to say that what I get out of bed to do every day contributes something toward addressing the challenges now facing our “pale blue dot.”

It is my good fortune to spend another Earth Day this year helping protect the home we all share by helping protect the homes of Insta-Insulation customers. And while I know that being an insulation contractor may not put me in a league with bio-physics professors, marine biologists and environmental scientists fighting for our planet, I know that every little bit helps.

This Earth Day, regardless of how you came to where you are in life, please reflect on what you have done, and what you can do, to look after the one home we all share.

I’d say Happy Earth Day but I think we have work to do before we can say “happy” and really mean it. I’ll say this instead…

This Earth Day, let’s think about how we can include working for the Earth in the work we do for ourselves. When we can do that, every day becomes Earth Day.

Alex